Curate Your Space.

Every space can be curated. And as a Marketing Stylist, that’s part of the job.

Explore these designed spaces where you’ll be transported from tradeshow to bedroom, from airbnb to luxury hotel, and from warehouse to customer oasis.

2022 HEB Tradeshow

From ideation sketch to real life exhibit- sourced and planned in one month. Executed a year later.

Role: Art Director, Designer, Sourcing/Styling team member.

  • Inspiration Board

    Sketched and compiled on a tight timeline to stay within event deadline. From launch to expected show date, approx. 1 month.

  • Initial Sketch

    The focus was on bringing guests from the event hall, to a boho bedroom filled to the brim with plants, while educating them along the way.

  • Brought To Life

    Despite Covid postponing the event, it came to life in 2022.

  • Tiny Texas Details

    Each item was sourced from our headquarters in Ohio, keeping in mind that our true audience was the Texas millennial.

  • UX Path

    To keep each area from getting overcrowded, UX path was created and reinforced with directional signage and furniture barriers.

  • Introducing Miles

    Starting with Miles plants, the education areas along the side provide info on the life-cycle of the plants.

  • Miles Step 2

    Miles Step 2

    Tiny succulent plugs on display.

  • Miles Step 3

    Step 3 in the growth process.

  • Product Information Alley

    The side opposing the bedroom setup was also intended to be engaging with a seflie station on the plant wall, and product information surrounding.

  • Giveaway Postcard

    Postcards with further brand information were shared in branded ceramic pots.

  • Introducing Max

    The product education continues with Max products.

  • Max Step 4

    The fourth step to the orchid growing process.

  • Ring of Fire Plant

    A Large Bloom Anthurium was a last minute addition to the booth as a contest product. Styled by our photographer, tags and signage designed by me.

  • Ring of Fire Signage

    Signage for the Ring of Fire “Flamingo Plant.”

  • HEB Marketing Team Member and Milly the new brand plant

    Milly the Pothos was featured in social media leading up to the show and was in a secret brand ambassador presentation. Here she was soft launched for the first time in person as a new personality for the brand!

  • Enjoyed by all!

    The booth had many visitors come pose on the bed.

  • Foldable Brand Handout

    A brief brand history to educate brand ambassadors.

  • Site Revamp

    When the tradeshow got postponed one week before showtime, we revamped the site to show off our new look in a different way!

Wild Interiors®

Wild Interiors® is the down to earth potted plant brand every grocery shopper adds to their cart. Their earthy terra cotta pots, and focus on lush, healthy plants are the green calling card across the aisle and, once you purchase a Wild Interiors® plant, the support team is there to cheer you on as you become a plant enthusiast.

With over 4x growth in the past 3 years, Wild Interiors® social media has been focused on plant parenthood, tips and tricks to navigate real life wellness, and styling with everything plant. From running the account, to styling the photos, I’ve had my hand in each step of the journey.

Rented airbnbs and studio scenes were sourced and styled by the 2 person in-house style team.

Just Add Ice®

Just Add Ice® is the potted tropical floral brand bringing exotic blooms to home decor on an accessible budget.

With a focus on gifting and the luxury of an exotic plant, mixed in with down to earth care facts, Just Add Ice® social media depicts a classy, easy lifestyle. From running the account, to styling the photos, I’ve had my hand in each step of the journey.

Rented airbnbs and studio scenes were sourced and styled by the 2 person in-house style team.

Max and Miles by HEB®

Max and Miles by HEB® is the boho potted plant brand developed just for HEB® grocery stores in Texas.

Mashing the plants from Just Add Ice® and Wild Interiors®, the brand was created with the idea that plants have personalities in mind, and the styling and social media presence are all about calling out what makes a Max or a Miles.

Rented airbnbs and studio scenes were sourced and styled by the 2 person in-house style team.

Previous

Branding
Next

Illustration